Keith Sweat, SWV, K-CI & JoJo, Guy, Doug E Fresh headline Fresh Music Festival, May 25

LAFAYETTE–Whether you were rocking Cross Colors, looking to Spike Lee as you tried to Do The Right Thing or tuning into “In Living Color” for the latest moves, you were always eager to find that thing that kept you on the cutting edge of what was hot and new and now back then. But, it wasn’t just the show or the styles that made the 80s and 90s memorable, it was the music featured on the shows and movies and the artists that rocked the styles. It was the music and style of such hit making groups and artists like award-winning R&B singer Keith Sweat, trailblazing R&B girl group SWV, hit making R&B brother duos K-Ci & Jojo and Guy and legendary rapper Doug E. Fresh that was a part of the fabric of our lives and turned our culture upside down. And these are the artists featured on the Fresh Music Festival, with Doug E. Fresh serving as host.

Doug E Fresh

The Fresh Music Festival will not be the typical concert, but an old school throwback party of epic proportion. It will give fans an opportunity to party and party hard with their favorite artists. From coast to coast, it will bring audiences back to the good ‘ole days as the largest old school party kicks off. Fans will get a front row seat and come face to face with the music and the men and women that changed the R&B game. For one unforgettable night on one stage some of the greatest groups in R&B history will assemble together. From start to finish, the 2012 Fresh Music Festival will bring back the flavor of the old school concert experience complete with spectacular staging, lighting and theatrical effects indicative of concerts from back in the day.

“Concert goers have not witnessed a show like this in many years,” said Gary Guidry, CEO of G²Events and Fresh Music Festival creator and producer. “From the staging to the artist line-up this will be a ‘top-shelf’ show. Fans have been waiting for something of this magnitude. From the moment we put tickets on sale in the first 12 markets, we saw immediate extraordinary box office numbers especially in markets usually deemed as “walk-ups.”

The 2012 Fresh Music Festival Tour is being produced by G² Events. This is the premiere outing for the tour which kicks off in Lafayette, Louisiana over Memorial Day Weekend on May 25 at the CAJUN DOME 444 Cajundome, Lafayette, LA 70506 . The tour will hit around 50 cities during its entire run this year. Tickets start at $29.50, plus applicable taxes and fees. Tickets are available at all Ticketmaster locations, via phone at 1-800-745-3000, online at ticketmaster.com or http://www.freshmusicfestival.com or visit the CAJUN DOME box office. For more info on the tour, log onto, http://www.freshmusicfestival.com or call the box office at 1-337-265-2104.

People have fallen in love alongside their songs, made love to their songs, sealed marriage vows with their songs and made babies to their songs. So, whether they had you feenin’, going round and round, temporarily weak in the knees or sweating, there is no disputing that Keith Sweat, SWV, K-Ci & Jojo, Guy and Doug E. Fresh had you jamming non-stop. You couldn’t turn on the radio, watch a movie or go to a party without hearing or wanting to dance to one of their songs. And on the 2012 Fresh Music Festival, they will have you partying all night long.

“With so many new artists rising on the music scene today, R&B has somewhat lost its love and appreciation for real singing with real musicians and bands,” said Guidry. “I wanted to rekindle the fire in fans that I’ve always had for R&B music. What you see materializing through this festival is my dream concert and I’m hoping that there are thousands of fans like me who feel the same way.”

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